"Fala Always" was an itinerant event that visited all a different Brazilian capitals every 28 days, carrying messages of female empowerment and sorority.

Working with the concept "Beauty is in the eyes of the beholder", the first event brought together 150 women at Espaço FitDance, in São Paulo, Latin America biggest city.

At the event, a chat about female strength and challenges was held, with the mediation of influencers Tia Má and Paola Antonini, two the greatest feminism Brazilian influencers.

The guests also had access to instagram actions, customisation workshops, giveaways and shops of women entrepreneurs.

Technical Data Sheet
Agency: Integer\OutPromo TBWA
Client: P&G
Brand: Always
Title: Always Talks
Managing Director: Ricardo Franken
CCO: Antônio Neto
Creative Direction: Leonardo Costa
Creation: Felipe Carbene, Rebeca Campagnoli and Gláucia Romualdo
Copywriters: Henrique Lee and Roberto Wolvie
Traffic: Danilo Aragão and Renan Ribeiro
Digital Art Lab Supervision: Allan Ginart
3D Design: Darlan Vieira and Gabriel Garcia
Motion Design: Fernando Mielli
Planning: Carlos Gajo, Bruna Chiavenato, Giordano Rocha and Rodney Pereira
Digital Commerce: Rodrigo Sacramento
Studio: Renato Silva, Cibele Moreli and Carolina Waideman
Operational Director: Claudio Olímpio
Events Manager: Larissa Ducca
Events: Mariê Borges
Partnerships: Priscila Sousa
Client Service: Ana Luísa Périssé, Sully Siena, Delyan Campo and Jamille Reimberg
Client: Nicole Jardim, Cinthia Oliveira and Caroline Colozio